A look at NIKELAND metaverse powered by Roblox
May 28th 2023, 12:33 pm
In a goal to reach a younger audience, Nike $NKE is launching Nikeland powered by Roblox $RBLX, which will offer an immersive virtual world that will start out with fields and arenas for players to compete in various mini-games, ranging from dodgeball to tag. According to Nike, access will be free for now.
Nike says to look out for epic virtual soccer events during the World Cup or flag football during the Super Bowl.
No doubt, all virtual players will be rocking everything Nike branded and have the opportunity to buy now for next day delivery. A logica extension will be that whatever you buy you receive both a physical and virtual copy that you can take with you to use in whatever metaverse you are visiting.
Here's what it will look like.