Luke Adams

Yep there are definitely a few trying to chase down TikTok with no success - Netflix &ldquo;Fast Laughs,&rdquo; Instagram &ldquo;Reels,&rdquo; YouTube &ldquo;Shorts,&rdquo; Snap &ldquo;Spotlight,&rdquo; Roku &ldquo;The Buzz,&rdquo; Pinterest &ldquo;Watch&rdquo; and Twitter is also said to be exploring their own verision.
I'm fascinated by the fact that TikTok is a China owned company but it's banned in its own country. I get the 'difficult to control the narrative' argument, so they just ban the app outright, but without getting too political, the CCP have a track record of playing the long game and it's almost always with bad intentions. Can't help but think this is the case here...they certainly have an ever growing amount of data to utilize.

Steve Willis

Let the era of timewasting continue, with Youtube shorts now offering content creators <a href="https://mashable.com/article/youtube-shorts-monetization-partner-program">45% revenue share on their short videos</a>.
From an investment perspective, I don't think this really moves the needle on an already sizable $278b in annual revenue for Alphabet. However if TikTok is eventually banned, then that leaves Alphabet (via Youtube) and Meta (via Instagram) to fight it out over $5b in revenue that TikTok will leave behind.
<img src="https://stcred.com/public/uploads/2022/09/1663809499587336927096.webp" alt="" />

More Youtube shorts on the way with 45% revenue share incentives