Back in December, Nike bought RTFKT to supercharge it's growth plans to sell NFTs and moneytize the upcoming metaverse. Off the back of their partnership with Roblox to offer NIKELAND, Nike has been very clear about their intentions of appealing more to a younger audience.
Anywho who has seen the movie Ready Player One knows how this will play out, so apparel is arguably the most logical addition to the metaverse.
In these blockchain world's, users will buy apparel and a multitude of other digital assets / non-fungible tokens (NFT), which they can then use in whichever digital world is connected to the blockchain.
The first kicks that Nick has released are the 'Nike CryptoKicks', which are for sale on Opensea and can be purchased with Ethereum crypto.